This article interrogates Bollywood’s collaborations with Turkey despite its anti-India positioning. It analyses the cultural and financial implications through the lens of national interest. In the wake of the Boycott Turkey call, it urges a strategic realignment of Bharat’s cultural diplomacy via B(harat)ollywood.
The Writer is an Associate Professor in NCR based University and Post Doctoral Scholar at Manipur International University. She is an award winning academician, accomplished author, media advisor to think-tanks and researcher in the field of media- military Relationship, information warfare and conflict.
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